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Signing - Logo Sign Program

James K. Polk Building, Suite 400
Nashville, TN 37243
phone: (615) 741.0802
fax: (615) 532.5995
Eric Jackson, Transportation Project Specialist

All logo signs in the state of Tennessee are installed and maintained by a local contractor.
Please direct all calls relating to damaged or missing logo signs to:

Law Signs
1801 Oscar Crowell Rd.
Beech Grove, TN 37018
1-877-907-0036 (Toll Free)


View a copy of the Logo Sign Program Rules and Regulations. (PDF)

Current Logo Sign Program Participants (Excel)

The Logo logo.
Example of a Logo Sign (15'-0" x 10'-0")

The Logo Sign Program is intended to provide the traveling public with business identification and directional information for essential motorist services. Logo signs are located prior to each interchange ramp on rural interstate highways where motorist services are provided. There are five different types of Logo signs that direct the motorist to a specific type of service. Those five types include GAS, FOOD, LODGING, CAMPING, and ATTRACTIONS. On each panel, there is space for six individual business logos to alert the traveling public to the available services that are located at each interchange.

Located along the off-ramps at each interchange are smaller signs that indicate the direction and distance to each business from the exit ramp. This allows the motorist to quickly and easily locate important services such as gas stations, restaurants, lodging facilities, and campgrounds.